The Electronics Representatives Association is an international trade organization comprised of qualified, professional manufacturers' representative firms. We work to promote, protect and enhance the multiple-line rep function and our members' unique system of synergistic selling. ERA acts as the worldwide conduit across the electronics industry for manufacturers seeking professional field sales firms to sell their products. ERA also serves as a resource for electronics and high-technology industries.

As the voice of more than 1,600 manufacturers' rep sales firms, ERA promotes the rep function to manufacturers, customers, government, the academic community and the electronics industry. Members of ERA sell $50 billion worth of electronics products annually via eight product marketing groups: Communications (COM); Components (CM); Computer (CP); Consumer Electronics (CE); Instrumentation & Sensors (IN); Materials, Assembly & Production (MAP); RF/Microwave (RF); Sound, Audiovisual, Electronic Security (SAVES).

Collectively, ERA's educational and communications programs keep members abreast of technology advances in the electronics marketplace as well as the latest in marketing and sales techniques, which directly benefit their principals and customers.

The national web site is located at http://www.era.org.